Developing product innovation using Web 2.0: A field study

Firms rely on effective innovation processes to develop innovative products essential to their competitive strategy. Systems that support the innovation processes have strategic relevance and are critical to the firm’s success and growth. More research is needed to explain how we can effectively coordinate the KM activities required for effective innovation processes. This paper will answer the question: How does Web 2.0 support effective innovation processes in product innovation? We need to better understand how a Web 2.0 platform can facilitate coordination, cooperation, and organizational learning and lead to improved innovation through more effective innovation processes. This paper develops an understanding of how Web 2.0 applications integrate and support the needs of the innovation processes for product innovation. We provide a detailed case study where Web 2.0 is used in the innovation process to show how it can be used to support KM for effective innovation processes.